Chief Marketing Officer (Noida)
6+ Yrs of Experience | Work from Office | Location- Sector 127, NOIDA
Company Profile
The company is India’s one of the few Ayurvedic/Herbal product organization that has taken a different approach in the Health & Wellness Industry. The aim is to democratize Ayurveda and wellness by combining technology, content, doctor consultations, diet & lifestyle plans and authentic Ayurveda medicines to offer a holistic wellness solution. Incorporated just in the year 2022 the company has also created a niche in the ‘kids/baby’ category providing various Ayurvedic/Herbal products specially developed for kids & new born babies. The Company has created one of its kind 360 degree solutions right from online doctor/expert consultation to providing ayurvedic/herbal medicines. The company is currently growing at a fast pace due to well researched products, excellent product feedback, highly motivated and experienced team & dynamic business model.
Chief Marketing Officer
Profile Summary
We are looking for a resilient, empathic,experienced and self-driven Chief Marketing Officer (CMO) to join our marketing team! You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success. As a CMO, you will mainly be responsible for developing and implementing new marketing strategies and lead our marketing team by example.
Reports To : Director
Duties & Responsibilities
Set marketing goals and objectives for both online & offline marketing.
Plan, implement and manage marketing strategy for Pan India starting initially with 5-6 states.
Design and coordinate promotional campaigns, PR and other marketing efforts across channels (digital, press etc.)
Day to day working with in-house Marketing team & coordination with 3rd Party communication agencies.
Contribute to the overall growth of the company.
Develop a feasible marketing plan for the department and oversee its day-to-day implementation
Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they project the company’s unique “voice”
Review and manage content marketing strategy.
Determine KPIs for the marketing department.
Keep the marketing budget in check.
Track KPIs on a regular basis and present reports.
Work with sales and development and customer success teams.
Create and present the annual marketing plan and strategy.
Use data and reports to make evidence-based decisions.
Analyze company's marketing strategy and suggest improvements.
Stay up to date with the latest technology.
Stay up to date with the latest best practices.
Attend marketing conferences and educational programs.
Design, plan and execute effective marketing campaigns.
Desired Profile
Minimum 6 years experience in marketing preferably from FMCG/Health & Wellness Product Industry (Digital & Offline both)
Must be customer-centric.
Hands-on experience with CRM and SEO tools.
Creating Marketing campaigns through Google adwords & other Social Media platforms.
Social Media Management.
Knowledge of various Campaign analytics & Reports.
Regularly produce and present reports.
Solid understanding of market research and data analysis methods.
Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
Excellent organizational and time management skills
Good communication and interpersonal skills
Excellent presentation skills
MBA in Marketing, Management or similar relevant field from a reputed Institution.
Additional marketing certifications are a plus (Digital Marketing etc)
Preferred age group - 28 years to 35 years
Salary & Compensation
Not a Constraint/No Bar/Negotiable/Open
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